Tag Archives: SmartyPig

Acknowledge your frequent customers to get people talking

Via Becky Carroll of Customers Rock!, we see how a local Starbucks featured a  customer’s favorite drink combo as “Customer Latte of the Week: Mary’s Latte.” Think Mary told anyone about this? Think anyone tried a new drink? Think anyone told their friends about the unique promotion? The Lesson: Acknowledging frequent customers can be pretty simple…

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SmartyPig uses word of mouth to encourage savings

SmartyPig offers a free online financial savings service that allows users to create profiles, establish savings goals and have their friends and family contribute. Founders Mike Ferrari and Jon Gaskell describe the concept: We thought, what if we could give our customers the opportunity to make their accounts public (or not), so that their mom,…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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