Via Becky Carroll of Customers Rock!, we see how a local Starbucks featured a customer’s favorite drink combo as “Customer Latte of the Week: Mary’s Latte.” Think Mary told anyone about this? Think anyone tried a new drink? Think anyone told their friends about the unique promotion? The Lesson: Acknowledging frequent customers can be pretty simple…
Acknowledge your frequent customers to get people talking
SmartyPig uses word of mouth to encourage savings
SmartyPig offers a free online financial savings service that allows users to create profiles, establish savings goals and have their friends and family contribute. Founders Mike Ferrari and Jon Gaskell describe the concept: We thought, what if we could give our customers the opportunity to make their accounts public (or not), so that their mom,…