[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] If you read our newsletter, you know that we’re big on details. Carefully thought out details start conversations because they can be surprising, they…
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WOM Tip #372: Remarkable customer service shouldn’t stop at the front desk
As a savvy word of mouth marketer, you know that customer service is everyone’s job. It’s not just up to the person behind the welcome desk to make people feel welcome, and it’s not just the help center’s job to make things right when a customer’s upset. But a remarkable customer experience also doesn’t stop…
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