[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] It can be fun sometimes to jump in on the popular conversation, the trending hashtag, and the new fad. But it’s almost always more…
Tag Archives: Skittles
Word of Mouth Tip #48: Be a hero: Make someone’s day
When you make someone’s day — when your customer support team goes the extra mile, when you bend a few rules on their behalf, or when you take advantage of a chance to do something genuinely nice — you stand to earn a grateful, lifelong loyal fan. How a word of mouth supergenius does it: Skittles recently asked their fans…
Read More
Comments Off on Word of Mouth Tip #48: Be a hero: Make someone’s day
