According to Ryan Holiday, businesses like Airbnb, Facebook, Twitter, and Dropbox are pulling off a different kind of marketing that sidesteps traditional advertising and looks internally instead to make their stuff more buzzworthy while making their businesses better. In his book Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising, Ryan…
Podcast: Ryan Holiday and Mitch Joel on building buzzworthy brands from the ground up
Six Pixels of Separation — live with author Mitch Joel
Continuing our previews for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, we bring you word of mouth supergenius and author, Mitch Joel. Here Mitch shares a few of his big ideas as a preview for the author session he’ll be hosting:…