[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Word of mouth tools are often that extra push to get someone to talk about you. They’re a reminder, a conversation starter, and a…
WOM Tip #216: Build sharing into a benefit
Book lovers have had complaints about e-readers like Kindles and Nooks for a long time now. It’s why these companies have introduced stuff like page-turning functions and note-taking capabilities that mimic the real thing. In fact, Kindle’s most recent update includes another analog benefit: sharing. The new software allows users to share their Amazon library…
Word of Mouth Marketing Research: Consumers show just how viral videos can be
You can be a supergenius with GasPedal’s Word of Mouth Marketing Research slide of the week. Share it, copy it and send it to a friend!