Tag Archives: Sean Cheyney

Social media case study from Sean Cheyney of AccuQuote

Come to BlogWell: How Big Brands Use Social Media on November 10 in Atlanta to hear Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcast System, Newell Rubbermaid, and The Home Depot share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…

Read More Comments Off on Social media case study from Sean Cheyney of AccuQuote

AccuQuote: “Social Media for the Analytic Marketer” — Live from BlogWell

4:20 — Bob Pearson introduces Sean Cheyney, AccuQuote’s VP of Marketing and Business Development. 4:23 — Sean: ROI is a big question in social media. AccuQuote is very analytical in everything that we do. We say “we’ll do branding” but it’s a by-product of doing direct response. Early on, the question was how we can…

Read More Comments Off on AccuQuote: “Social Media for the Analytic Marketer” — Live from BlogWell
Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More