Tag Archives: Scholastic

3-Minute WOM Lesson: How to build your talker profile

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] A talker profile is a 1-page document that describes your talkers. Smart marketers use it to keep their…

Read More 1 Comment

BlogWell New York to feature social media case studies from Scholastic, GE, H&R Block, Walmart, and more

We’re bringing our series BlogWell: How Big Brands Use Social Media to the Big Apple on March 29. The afternoon will feature practical, how-to case studies from 8 great brands, including Scholastic, GE, H&R Block, Walmart, and more. BlogWell is one awesome, idea-filled afternoon focused on social media at big brands. There are no agencies…

Read More 1 Comment

3-Minute WOM Lesson: 3 ways to get people talking on Facebook

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Facebook can be a powerful tool for connecting and energizing your fans. And best of all, it doesn’t…

Read More Comments Off on 3-Minute WOM Lesson: 3 ways to get people talking on Facebook

Transforming Scholastic Book Clubs Customers into Brand Ambassadors — live from BlogWell

Come to BlogWell: How Big Brands Use Social Media on February 2 in Austin to hear Toyota, REI, Texas Instruments, Kellogg’s, and more share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250. You’ll get…

Read More 1 Comment

Scholastic: Building Brand Ambassadors — Live from BlogWell

Coverage of this session by SAP’s Sylvia Santelli. Follower her on Twitter at @SylviaSant. 2:10 — Bergen Anderson introduces Scholastic’s Digital Publicist, Ivy Li and Senior Manager of Internal Communications & Social Media, Morgan Baden. 2:10 — Ivy and Morgan start off the session sharing that Scholastic Book Clubs has been sharing content for 61 years….

Read More Comments Off on Scholastic: Building Brand Ambassadors — Live from BlogWell

BlogWell Philadelphia to feature case studies from SAP, Pfizer, Johnson & Johnson, The Hershey Company, and more on Nov. 9

We’re thrilled to be bringing our BlogWell: How Big Brands Use Social Media series to Philadelphia on November 9, hosted by the amazing folks at SAP. The day will feature eight great case studies in social media from SAP, SunGard, Scholastic, Pfizer, BlackRock, Johnson & Johnson, The Hershey Company, and Discovery Communications. You’re going to…

Read More Comments Off on BlogWell Philadelphia to feature case studies from SAP, Pfizer, Johnson & Johnson, The Hershey Company, and more on Nov. 9
Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More