Tag Archives: Scholastic
newsletter March 8, 2011

3-Minute WOM Lesson: How to build your talker profile

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] A talker profile is a 1-page document that describes your talkers. Smart marketers use it to keep their…

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Events, Other News January 12, 2011

BlogWell New York to feature social media case studies from Scholastic, GE, H&R Block, Walmart, and more

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We’re bringing our series BlogWell: How Big Brands Use Social Media to the Big Apple on March 29. The afternoon will feature practical, how-to case studies from 8 great brands, including Scholastic, GE, H&R Block, Walmart, and more. BlogWell is one awesome, idea-filled afternoon focused on social media at big brands. There are no agencies…

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newsletter January 11, 2011

3-Minute WOM Lesson: 3 ways to get people talking on Facebook

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Facebook can be a powerful tool for connecting and energizing your fans. And best of all, it doesn’t…

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Case Studies December 14, 2010

Transforming Scholastic Book Clubs Customers into Brand Ambassadors — live from BlogWell

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Come to BlogWell: How Big Brands Use Social Media on February 2 in Austin to hear Toyota, REI, Texas Instruments, Kellogg’s, and more share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250. You’ll get…

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Live from BlogWell November 9, 2010

Scholastic: Building Brand Ambassadors — Live from BlogWell

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Coverage of this session by SAP’s Sylvia Santelli. Follower her on Twitter at @SylviaSant. 2:10 — Bergen Anderson introduces Scholastic’s Digital Publicist, Ivy Li and Senior Manager of Internal Communications & Social Media, Morgan Baden. 2:10 — Ivy and Morgan start off the session sharing that Scholastic Book Clubs has been sharing content for 61 years….

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Events September 7, 2010

BlogWell Philadelphia to feature case studies from SAP, Pfizer, Johnson & Johnson, The Hershey Company, and more on Nov. 9

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We’re thrilled to be bringing our BlogWell: How Big Brands Use Social Media series to Philadelphia on November 9, hosted by the amazing folks at SAP. The day will feature eight great case studies in social media from SAP, SunGard, Scholastic, Pfizer, BlackRock, Johnson & Johnson, The Hershey Company, and Discovery Communications. You’re going to…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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