People love sharing cool facts. The more you share with them, the more word of mouth they’ll spread. Science World, a museum in Vancouver, did it by covering the town in little-known facts. For example, did you know you weigh less when you’re going down in an elevator? To show it, Science World mounted scales…
Tag Archives: scale
WOM Tip #323: Showing is more remarkable than telling
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Can community be automated?
This is a guest post from Spike Jones — Group Director of Engagement at WCG and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. In our rush to scale social and plug it into…
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