Tag Archives: Sarah Horne
Blog, WOM Tips February 16, 2015

WOM Tip #145: Your influencers can show up in unexpected places

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Sarah Horne, a children’s book illustrator in London, got IKEA’s attention when she shared her doodles superimposed over the company’s furniture catalogue in her portfolio. But instead of sending her cease and desist letters, IKEA hired her as their first-ever children’s illustrator in residence. It’s a cool story, so plenty of publications shared it. But…

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Blog May 24, 2013

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By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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By WordofMouth.org Editor

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By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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