This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. There’s no valuable and ROI-focused marketing goal greater or more effective than to create a love affair with your customer. Remember the perks: It…
Video: How to measure word of mouth
MotiveQuest CEO David Rabjohns teaches you how to track, measure, and learn from your word of mouth.
Being customer focused = ROI
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. I recently read about a study done by the world famous company, Peer Insight (you’ll find them in Businessweek on a regular basis), that reinforced my philosophy that focusing on the customer and their entire experience of doing business with…