One key point on word of mouth marketing: “It’s about people, stupid,” says Brains on Fire President Robbin Phillips. The focus shouldn’t be on the product or the sales data. It should be on human beings and what they care about. In her book, The Passion Conversation, Robbin says you have to understand people’s passions…
Video: Why passion sparks word of mouth
Excerpt from “Brains on Fire”
The Brains on Fire team asks you to dig deep and discover what ignites powerful, sustainable, word of mouth movements.