Tag Archives: rewards program

Is your loyalty program missing a critical factor?

This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. I’m a fan of loyalty programs… if they’re done right. The truth is, most companies aren’t willing to make the reward equal to or…

Read More Comments Off on Is your loyalty program missing a critical factor?

How to use loyalty (and disloyalty) cards to earn word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] The loyalty card is a word of mouth tool that’s been around for a while. Almost every grocery store, coffee shop, and gas station…

Read More Comments Off on How to use loyalty (and disloyalty) cards to earn word of mouth

How Maker’s Mark is Turning Customers into Lifelong Brand Ambassadors, presented by Todd Spencer

Maker’s Mark’s ambassador program is one of the most incredible fan clubs of all time, boasting hundreds of thousands of loyal members. In this video, you’ll learn about the word of mouth principles that drive the legendary program, how it’s all run, the unique perks of the membership, and most importantly — what motivates the…

Read More Comments Off on How Maker’s Mark is Turning Customers into Lifelong Brand Ambassadors, presented by Todd Spencer

4 guiding principles behind Maker’s Mark’s amazing fan community

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] If you were setting out to start a fan community, you’d have a tough time finding a better model to follow than Maker’s Mark’s ambassador…

Read More Comments Off on 4 guiding principles behind Maker’s Mark’s amazing fan community
Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More