[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Chubbies is a clothing retailer for men that sells the brightly colored short shorts you’d see dudes wearing at frat parties, on boats, and…
Tag Archives: retail
In retail: Customer experience and the “cool factor”
This is a guest post from Mark Hurst — CEO of Creative Good and co-author of “Customers Included: How to Transform Products, Companies, and the World — With a Single Step.” You can also catch Mark speaking about “Customers Included” at SocialMedia.org’s upcoming Brands-Only Summit this October. See the original post this is adapted from…
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WOM Tip #376: Inexpensive tools can carry word of mouth messages for more expensive stuff
Homage, a retro-sports-inspired clothing company, includes packages of old baseball cards with their customers’ orders. They’re not worth anything to a serious baseball card trader — but that’s not the point. They’re nostalgic, they’re a cool way to surprise and delight customers, and most importantly, they’re a word of mouth carrier. When Homage sends these…
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Word of Mouth Tip #144: Price can be a great reason to talk
A great word of mouth topic can come in any form. It just needs to be simple, portable, and repeatable. It doesn’t have to be: About your product Carefully crafted A marketing message In fact, it’s usually best if it’s none of the above. Nike, for example, has started a whole bunch of conversations over…
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