[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Here’s the fantastic thing about word of mouth: The good guys win. The companies who earn our respect and recognition — the ones we…
Is your trusting cup half full or half empty?
This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. I believe you. Those three words show trust, honor, and respect. Beloved companies decide to believe. Trust and belief are cornerstones…