Tag Archives: research
WOM Research December 30, 2008

Word of mouth research: Social media participation sees significant jump

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According to Forrester’s Social Technographics Profile 2008 study, social media experienced a significant jump in participation from Q2 2007 to Q2 2008. The current numbers show that nearly 70% of online users are considered “spectators” of social media, 37% are considered “critics” and 21% are now considered creators. In fact, the only category to see…

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WOM Research December 24, 2008

Word of mouth research: Word of mouth is the #1 driver of purchase decisions

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More than 55% of web users said word of mouth “influences me very strongly” in an October 2008 poll by Rubicon Consulting. Personal advice from friends and online comments by users were the top two drivers when making purchase decisions, beating out other influencers such as news articles, editor reviews, information from the company and…

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WOM Research July 16, 2008

Word of Mouth Marketing Research: Consumers show just how viral videos can be

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You can be a supergenius with GasPedal’s Word of Mouth Marketing Research slide of the week.  Share it, copy it and send it to a friend!

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WOM Research July 2, 2008

Word of Mouth Marketing Research: Consumers trust other consumers more than advertising

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You can be a supergenius with GasPedal’s Word of Mouth Marketing Research slide of the week.  Share it, copy it and send it to a friend!

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WOM Research June 16, 2008

Word of Mouth Marketing Research: People read online reviews before buying

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You can be a supergenius with GasPedal’s Word of Mouth Marketing Research slide of the week.  Share it, copy it and send it to a friend!

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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