[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Swag is a great opportunity for word of mouth. The more stuff you put in your fans’ hands to pass around and give away,…
Word of Mouth Tip #41: Help artists make something amazing with your stuff
You might not make anything that would normally belong in an art museum, but maybe your fans do. Support the artistic side of your customers by promoting their creativity. A couple quick ideas: Invite them to turn your leftovers or waste into art installations Put their photography on your website or in your store Ask…