[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] With almost no traditional advertising, Tough Mudder, a traveling 12-mile extreme obstacle course, has grown from 20,000 participants in 2010 to 460,000 in 2012….
Tag Archives: race
How to run faster than the speed of light…
This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. I just love this race idea and I love the marketing lesson it teaches all of us. Check out www.anythingispossible5k.com. Participants started at 1:50am on Sunday morning, November 4th for a 5K. Then, because the clocks fell back at 2:00am due…
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