This is a guest post from Mitch Joel — President, Twist Image and author of Six Pixels of Separation. See the original post this is adapted from and more like it on his blog. What’s your endgame? You won’t be surprised to know that so few brands actually have an answer to that one, specific, question. Without an answer to that…
Brands need to think like artists
This is a guest post from Mitch Joel — President, Twist Image and author of Six Pixels of Separation. See the original post this is adapted from and more like it on his blog. It’s amazing how content finds you, isn’t it? Brands feel the need to impress. They do this by trying to create something grand that people will like….