Tag Archives: purpose

Memory creation is the currency of your brand

This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Are you leaving customer memories to chance? Beloved companies identify the experiences they deliver. They know the memory…

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5 keys to great storytelling: Lessons from Barbara Corcoran

This is a guest post from Dave Kerpen — CEO of Likeable Local, chairman and former CEO of Likeable Media, and author of “Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver.” See the original post this is adapted from and more like it on his blog. Barbara Corcoran wore a bright red…

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Stop selling. Start enabling.

This is a guest post from Spike Jones — Group Director of Engagement at WCG and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. In our day-to-day marketing lives, when we’re all down in…

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The 5 ingredients of community glue

This is a guest post from Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands.” It may seem trite to have a list of ingredients. We’re talking about high-functioning communities here, not a sponge cake. But over and over, the same motivations, techniques and principles emerged as I talked to members…

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Purpose in the social era shapes more than message

This is a guest post from author, corporate director, and TED speaker Nilofer Merchant (a.k.a. the Jane Bond of Innovation). Purpose is arguably what distinguishes successful businesses with exponential impact from the rest. The Social Era has raised the visibility of this gap between what organizations do and the story they (try to) tell. Meaning…

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How to launch a fan community

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] A healthy fan community is a long-term, sustainable word of mouth asset. It takes a lot of effort and hard work to make a great…

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Purpose: The fundamental ingredient of all successful communities

This is a guest post from Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands.” What’s your purpose? At the heart of every successful organization is a clear purpose. It’s the thing that the founder starts with. It’s what successful organizations use for big and small decisions alike, often for decades…

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