This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” See the original post this is adapted from and more like it on his blog. What’s the opposite of Batteries Not Included? How about: We give you everything….
Tag Archives: product marketing
Instantly impress your newest customer
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Do you start with the product or your customer?
This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. At Lands’ End we gave customers a guarantee to drive our own reliability. But we also imagined customers’ lives….
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