One group of fans couldn’t be clearer about what they wanted Coca-Cola to do: Bring back their discontinued 90’s hit, Surge. In fact, these Surge fans didn’t just have a Facebook group for the movement, they also bought a billboard outside of Coke’s headquarters to relay the request. For Natalie Johnson, Coca-Cola’s Social Media Manager,…
WOM Tip #350: Make it as big as a fire truck
When Nest, the makers of a smart thermostat, introduced their friendlier fire alarm, they got a fire truck and let Uber give people rides on it. Why? For one thing, a fire truck is a whole lot bigger than a fire alarm. People watch when fire trucks drive by, kids point, cars move out of…
Starbucks: Social Media at Starbucks — Live from BlogWell
1:30 — Andy Sernovitz introduces Starbucks’ Director of Digital Strategy, Alexandra Wheeler, and Category Manager, Social Media, Matthew Guiste. 1:31 — Alexandra: I lead the digital strategy team, we look after all the paid digital advertising — as well as social media. Matthew is on my team and heads up our global social media efforts….