Tag Archives: Procter & Gamble

Upcoming GasPedal events

9/14 Procter & Gamble: Swan dive… into Old Spice’s remarkable social media campaign (Private member call.) Learn more 9/21 Alberto Culver: Managing promotions on Facebook (Private member call.) Learn more 10/12 UnitedHealth Group: Success in social recruiting (Private member call.) Learn more 11/9 BlogWell

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Procter & Gamble: Social Media for Beauty Brands — Live from BlogWell

1:25 – Andy Sernovitz introduces Anitra Marsh, Global External Relations manager. 1:25 – Her role is to look at the beauty brands and their opportunities with social media. 1:26 – All of the brands have different equity and target markets. 1:26 – There are 4 common approaches that have worked well for them, and she…

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BlogWell Chicago, Jan. 22: Hear Corporate Blogging Success Stories

Eight brand new case studies on how big businesses do social media Come to BlogWell on January 22 in Chicago where you'll hear eight case studies on how large corporations are successfully participating in social media – all for $200. BlogWell is the only conference where social media executives from large companies come together to…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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