[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] It’s easy to get overwhelmed with all of the complicated, techy, or social media campaigns you can do to get people talking about you. But word…
Tag Archives: postcards
Word of Mouth Tip #95: Help a fan say hello to a friend
Start conversations by helping fans say hello to their friends. You can do it with small gifts they can share, extra free samples, or even stationery — anything that makes both the talker and the recipient feel good. Something as simple as a postcard you send for your customers, for example, is a cheap way to…
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