This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. At Lands’ End we gave customers a guarantee to drive our own reliability. But we also imagined customers’ lives….
Tag Archives: positioning
Do you start with the product or your customer?
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The niche of things and other stuff
This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. When was the last time you went to a conference and…
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Beloved companies deliver what customers desire
This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. The Journal of Consumer Research says in its article, “The Fire of Desire: A Multisited Inquiry in Consumer Passion,”…
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