Tag Archives: Pinrose

WOM Tip #474: Help them start conversations even when they’re not about you

It’s tempting to pack every interaction you have with your customers with some kind of promotion, sale, or new product information. Don’t. Sometimes, the communications your customers will pay attention to most have nothing to do with your stuff. Sometimes it’s better just to say hi and remind them that you’re human. For example, before…

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Four word of mouth lessons from one email

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Pinrose is a small perfume company that personalizes scent recommendations based on the customer’s mood. Recently, they sent their earliest customers a fantastic email…

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