Tag Archives: personal

3 word of mouth marketing lessons from Taylor Swift

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Taylor Swift isn’t just a musician, she’s a marketer. Her fame doesn’t just rely on fancy sponsorships or advertising, but on a multi-platform, fan-based…

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Handwritten notes are magic

This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. As I was speaking to a college class one night, and our conversation reminded me of this marketing tip. Handwritten notes are practically unheard…

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Be an advocate for your customer

This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. Who doesn’t want their brand to be more likeable? Ultimately, we…

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Remarkable stuff any business can offer

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] No matter what your company sells, you have the ability to make it more remarkable. It’s not about expensive marketing promotions or a shiny,…

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3 ways to wow your customers with personalization

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Smart marketers know that the more you know your customers, the better you can appeal to them. But when companies go the extra mile…

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WOM Tip #207: It’s not about you, it’s about them

Most charity fundraisers aren’t all that exciting. But Pledgeit, a UK-based charity, takes fundraising beyond the 5K and asks you to come up with your own drive. They let you set up a challenge for a friend and pledge that if they complete it, you’ll donate money to Leukaemia & Lymphoma Research. Some call out…

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Do you obsess about the critical moments of connection with your customer?

This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Companies that customers love work hard not to lose their personality — not in their products, not in their service, not…

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Honor what customers care about

This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. CustomInk is a $70 million T-shirt shop that prints custom T-shirts for family reunions and group and business events. Because…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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