One key point on word of mouth marketing: “It’s about people, stupid,” says Brains on Fire President Robbin Phillips. The focus shouldn’t be on the product or the sales data. It should be on human beings and what they care about. In her book, The Passion Conversation, Robbin says you have to understand people’s passions…
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Video: Why passion sparks word of mouth
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The passion conversation
This is a guest post from Spike Jones — Group Director of Engagement at WCG and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. Movements aren’t about the product conversation, they’re about the passion…
Excerpt from “Brains on Fire”
The Brains on Fire team asks you to dig deep and discover what ignites powerful, sustainable, word of mouth movements.
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