[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Taking part in the conversation is important for keeping the word of mouth going. Engaging for the first time can be intimidating, but it gets easier…
What the community expects from vendors looking to participate
A recent survey of 3,000 global IT decision-makers by Toolbox.com and PJA Advertising and Marketing, highlighted by PJA’s Mike O’Toole on MarketingProfs, offered some insights into what communities expect from vendors looking to participate. As we often say, engaging with the talkers in your industry is one of the essentials of building relationships that lead…