Tag Archives: order process
WOM Tips February 24, 2010

Word of Mouth Tip #96: Make ordinary transactions remarkable

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Your fans are involved in dozens of transactions every day, online and off. Whether it’s grabbing coffee before work, buying a movie ticket, or picking up groceries, transactions are constantly occurring. Most order processes are the same – a mundane sequence of entering personal information, selecting a shipping speed, and getting a verification email a…

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