Taking risks isn’t the easiest word of mouth strategy. And that’s especially true for big corporations in social media. That’s why Sean Ryan, JCPenney’s Director of Digital Marketing, says friends, family, and strangers asked if he was fired after a risky campaign his team pulled off during the last Super Bowl. In his presentation at…
Tag Archives: olympics
WOM Tip #390: Make your purchase process more fun
Most public transportation services have a chocolate problem — everyone’s already heard of them and there’s not much else to talk about. For example, buying a subway ticket is a mundane, daily occurrence for some commuters in Moscow. But to celebrate their country hosting the 2014 Winter Olympics, Moscow’s subway systems installed a machine that…
Video: How McDonald’s created sharable content on a global scale
Making content that people love to talk about and share is one thing — creating content that people around the world like to talk about and share actually isn’t that much different. In fact, Sosti Ropaitis, Director of Digital and Social Media for McDonald’s, summed it up in a single formula: Engagement is a function…
