One of the biggest additions to the new edition of the best-selling book, Word of Mouth Marketing: How Smart Companies Get People Talking, is the five new case studies of brilliant word of mouth marketing from Dell, Potbelly, FreshBooks, Microsoft, and Levenger. We’re highlighting a different case study each day this week, continuing with Microsoft…
From the book: New word of mouth case study on Potbelly
One of the biggest additions to the new edition of the best-selling book, Word of Mouth Marketing: How Smart Companies Get People Talking, is the five new case studies of brilliant word of mouth marketing from Dell, Potbelly, FreshBooks, Microsoft, and Levenger. We’re highlighting a different case study each day this week, continuing with Potbelly…
Word of Mouth Marketing Research: Coworkers are Key WOM Influencers
You can be a supergenius with GasPedal’s Word of Mouth Marketing Research slide of the week. Share it, copy it and send it to a friend!