[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Word of mouth needs something to get the conversations going, something to catch people’s attention and encourage them to talk about it. These are…
Tag Archives: obvious
Keep your community obviously active
This is a guest post from Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands.” An active community will keep its members. But being obviously active will attract new ones. People stay in active communities because they do stuff that satisfies their original need for joining. And because they’re interacting with…
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