Tag Archives: Nike
Blog, newsletter August 19, 2014

3 simple ways to make what you’re already doing remarkable

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Word of mouth marketing doesn’t always require an overhaul. Sometimes it’s just small tweaks to what you’re already doing that turn a regular company…

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Blog, WOM Tips September 10, 2012

Word of Mouth Tip #144: Price can be a great reason to talk

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A great word of mouth topic can come in any form. It just needs to be simple, portable, and repeatable. It doesn’t have to be: About your product Carefully crafted A marketing message In fact, it’s usually best if it’s none of the above. Nike, for example, has started a whole bunch of conversations over…

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WOM Tips February 9, 2012

Word of Mouth Tip #94: Leak it to your fans first

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When you’re releasing something new to the world, give it a word of mouth boost by leaking it to your fans first. When it’s new, fresh, and unseen, it’s naturally remarkable. People can’t help but show their friends. But as soon as it’s on every store shelf and featured in every primetime commercial, there’s nothing new…

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Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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