Tag Archives: newcastle
Blog, WOM Tips September 15, 2014

WOM Tip #219: Ask your fans to get in on the joke

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Newcastle is known for their tongue-in-cheek advertising, showing actors reluctantly endorsing their stuff, making a social media presence for a cardboard beer coaster, and sponsoring this post on Gawker: “We’ve Disguised This Newcastle Ad as an Article to Get You to Click It.” For this social media campaign, they asked their fans to submit photos…

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