Tag Archives: New York Magazine

Gap finds their talkers on the trading floor

When brainstorming groups of talkers, it’s important to think beyond the people who buy your stuff. Ferrari’s biggest talkers, for example, aren’t expensive car buyers, they’re the 15-year-old kids with posters on the wall. Your best talkers may be local cab drivers, waiters at area restaurants, or bellhops. Gap got it right when they reached out to NYSE…

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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