Tag Archives: NBA
Blog August 8, 2012

The Wizards of word of mouth marketing

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This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. The art of word of mouth generation lies in recognizing when a small effort that costs you little or nothing can have a big impact — and will give someone a reason to talk about you. I took my son to…

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Case Studies December 14, 2011

How the NBA’s Golden State Warriors went all out to earn a new fan

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In professional sports, the term “free agent” refers to an athlete who is free to sign a contract with any team. But, as one sports writer pondered, what happens when a fan declares their own free agency? Free for anyone to earn and sign? Scott Soshnick sent the same memo to every team in the…

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Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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