Tag Archives: narrative

Your brand is a learning space

This is a guest post from Mitch Joel — President, Mirum and author of “Six Pixels of Separation” and “CTRL ALT Delete.” See the original post this is adapted from and more like it on his blog. How much more content does the world really need? Laugh at that line as much as you want, but…

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What Mariano Rivera can teach you about social marketing

This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. See the original post this is adapted from and more like it on his blog. Baseball fans know Mariano Rivera as perhaps the greatest relief pitcher of all-time. This year marks his final season and, like many greats before him, he…

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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