Tag Archives: mystery

WOM Tip #201: Mystery gives you an edge in word of mouth

In the luxury world, you can only go so far to beat your competitors in having the best design, the highest quality materials, and the latest technology. At some point, it becomes harder to differentiate what makes your best-of-the-best different from every other best-of-the-best product out there. So how do you get people to talk…

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Remarkable stuff any business can offer

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] No matter what your company sells, you have the ability to make it more remarkable. It’s not about expensive marketing promotions or a shiny,…

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