Smokey Bones – a 68-unit franchise concentrated in Florida – has given several of its employees second jobs as social media marketers charged with engaging fans online. Each location selects a web host — someone familiar with social media tools — to run localized web, Facebook, and Myspace pages to communicate with each location’s fans, known as…
KFC asks fans to create their own commercials
KFC is asking fans to submit homemade commercials showing off the chain’s new grilled style of chicken. The videos are shared on KFC’s MySpace page, where other fans are encouraged to vote for their favorites – with the ultimate winner getting the chance to star in an upcoming television ad campaign as well as receiving a lifetime supply of…
How Bacon Salt achieved great word of mouth with no money
In one year, using $5,000 in prize money from America's Funniest Home Videos, Dave Lefkow and Justin Esch have grown Bacon Salt–the stuff that makes everything taste like bacon–into one of the hottest selling condiments. They did it largely through the power of word of mouth. Here's how: 1> Dave and Justin went online and…