This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. A brand (if it is going to be effective) has to be bold. It has to stand for something. It has to plant a…
Use the examples in this guide to help inspire ways to make your message more portable and shareable.
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Read MoreAll word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.
Read MoreCreate a complete word of mouth marketing plan using this worksheet’s eight simple steps.
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