In an increasingly connected world, it’s less about what your brand says and more about what people say about your brand. After all, that’s what word of mouth marketing is all about. In her presentation at SocialMedia.org’s Brands-Only Summit, Johnson & Johnson Director of Corporate Communications for Social Media Devon Eyer talks about how they…
Tag Archives: moms
Video: How Johnson & Johnson turns influencers into talkers
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Word of mouth research: Moms having more than 100 WOM conversations a week
New and expecting moms have an average of 109 word-of-mouth conversations per week, according to a study by BabyCenter and the Keller Fay Group. What’s more, the study found that 60% of these conversations include a recommendation to buy or try the product being discussed, with 69% of moms likely to purchase based on these…
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