1:00 — GasPedal’s Andy Sernovitz opens BlogWell: How Big Brands Use Social Media here in Seattle, hosted by Microsoft. 1:03 — Sponsor ICUC welcomes audience and gives intro into real life moderation services 1:04 — Kurt Vanderah intros sponsors such as Jive and StrongMail, Social Media Sponsors, Social Media Business Council and speakers 1:07 — Kurt discusses logistics…
Tag Archives: microsoft
From the book: New word of mouth case study on Microsoft
One of the biggest additions to the new edition of the best-selling book, Word of Mouth Marketing: How Smart Companies Get People Talking, is the five new case studies of brilliant word of mouth marketing from Dell, Potbelly, FreshBooks, Microsoft, and Levenger. We’re highlighting a different case study each day this week, continuing with Microsoft…
From the archives: Ringo, the WOM-based music recommendations engine
Back in 1994, MIT’s Media Lab created Ringo—an algorithm-based system designed to automate the process of “word-of-mouth” music recommendations. Here’s the overview of the project: Recent years have seen the explosive growth of the sheer volume of information. The number of books, movies, news, advertisements, and in particular on-line information, is staggering. The volume of…
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