[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] There’s a time and a place for the fun marketing stunt or goofy ploy for attention. But sometimes it’s better to focus on substance…
What are your customer experience bookends?
This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Have you planned the beginning and ending moments of customer contact? First impressions last the longest. Does it…