Tag Archives: marketing training
Live from BlogWell February 16, 2010

Avery Dennison: Getting Started in Social Media — Live from BlogWell

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3:50 — Andy Sernovitz introduces Joyce Munoz, Group Manager, Interactive Marketing for Avery Dennison. 3:50 — Joyce introduces her case study, saying she’ll be focusing on her labels and binders division. 3:51 — Joyce: We really do still consider ourselves newbies, but we’re learning. 3:52 — Joyce said they originally wondered if anyone would even…

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Live from BlogWell February 16, 2010

TurboTax: TurboTax and Social Media — Live from BlogWell

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2:10 — Andy Sernovitz introduces TurboTax’s Social Media Marketing Manager, Christine Morrison. 2:11 — Christine: When I tell people who don’t do what we do, what I do, they tend to think, “Oh, very sad…” because, how sexy is taxes? But there’s so much richness there, there’s so much we can do. 2:11 — Christine:…

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Live from BlogWell February 16, 2010

Starbucks: Social Media at Starbucks — Live from BlogWell

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1:30 — Andy Sernovitz introduces Starbucks’ Director of Digital Strategy, Alexandra Wheeler, and Category Manager, Social Media, Matthew Guiste. 1:31 — Alexandra: I lead the digital strategy team, we look after all the paid digital advertising — as well as social media. Matthew is on my team and heads up our global social media efforts….

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Live from BlogWell February 16, 2010

U.S. Navy: Navy Social Media: Integration and Strategy — Live from BlogWell

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1:25 — Kurt Vanderah introduces the U.S. Navy’s Director of Emerging Media Integration, Scott McIlnay. 1:26 — Scott says their mission includes advocacy, policy, training, best practices, management, metrics and analysis, identify emerging trends, and keep focus over the horizon. 1:27 — Scott: Social media makes the Navy a better service and as a result…

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Uncategorized February 12, 2010

Upcoming GasPedal events

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2/16 BlogWell San Diego: Starbucks, Clorox, USAA, TurboTax, Avery Dennison, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal. (Public event) Click here 2/19 SMBC: Building social media to scale (Private…

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Events February 5, 2010

Upcoming GasPedal events

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2/9 ConAgra Foods: Embracing a social media culture (Private member call) Click here 2/16 BlogWell San Diego: Starbucks, Clorox, USAA, TurboTax, Avery Dennison, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…

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Events January 29, 2010

Upcoming GasPedal events

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1/29 Graco: Social media in a product recall (Private member call) Click here 2/2 Orange Business Services: Succeeding in social media initiatives (Public call) Click here 2/3 Kraft: Building structure around social media management (Private member call) Click here 2/3 National Association of REALTORS: How to run a customer unconference (Private member call) Click here…

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Events January 22, 2010

Upcoming GasPedal events

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2/2 Orange Business Services: Succeeding in social media initiatives (Public call) Click here 2/9 ConAgra Foods: Embracing a social media culture (Private member call) Click here 2/16 BlogWell San Diego: Starbucks, Clorox, USAA, Intuit, Avery Dennison, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies on corporate social media. You’ll learn…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

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The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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