Tag Archives: marketing training
Events March 19, 2010

Upcoming GasPedal events

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3/30 Jim Sterne: Social media metrics (Private member call) Click here 4/7 BlogWell Cincinnati: Dell, Procter & Gamble, AT&T, Hilton Worldwide, Duke Energy, General Mills, Graco, and Tyson Foods share case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal. (Public event) Click…

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Case Studies, Events March 16, 2010

The U.S. Navy’s social media integration strategy — live from BlogWell

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Come to BlogWell: How Big Brands Use Social Media on April 7 in Cincinnati to hear Duke Energy, AT&T, Hilton Worldwide, Tyson Foods, Dell, Procter & Gamble, General Mills, and Graco share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal —…

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Events March 12, 2010

Upcoming GasPedal events

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3/25 Clorox: Using gaming strategies to grow social media (Private member call) Click here 4/7 BlogWell Cincinnati: Dell, Procter & Gamble, AT&T, Hilton Worldwide, Duke Energy, General Mills, Graco, and Tyson Foods share case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal….

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Events March 5, 2010

Upcoming GasPedal events

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3/9 Chevron: Social media planning for a crisis (Private member call) Click here 3/11 Toyota: Social media and crisis management (Private member call) Click here 3/25 Clorox: Using gaming strategies to grow social media (Private member call) Click here 4/7 BlogWell Cincinnati: Dell, Procter & Gamble, AT&T, Hilton Worldwide, Duke Energy, General Mills, Rogers Communications,…

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Events February 26, 2010

Upcoming GasPedal events

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3/3 FINRA: Social media guidelines for financial firms (Private member call) Click here 3/9 Chevron: Social media planning for a crisis (Private member call) Click here 3/25 Clorox: Using gaming strategies to grow social media (Private member call) Click here 4/7 BlogWell Cincinnati: Dell, Procter & Gamble, AT&T, Hilton Worldwide, Duke Energy, and Tyson Foods…

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Other News February 25, 2010

Announcing BlogWell: How Big Brands Use Social Media in Cincinnati, April 7

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Our next BlogWell event is coming up April 7 in Cincinnati, hosted by Duke Energy. We’ll feature practical, how-to social media case studies from eight big brands, including Dell, Duke Energy, AT&T, Hilton Worldwide, Tyson Foods, and Procter & Gamble. BlogWell is one idea-filled afternoon focused on social media at big brands. There are no…

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Live from BlogWell February 16, 2010

Clorox: Gaming Mechanics in Social Networks — Live from BlogWell

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4:30 — Andy Sernovitz introduces Clorox’s Social Network Architect, Greg Piche. 4:31 — Greg: My talk is going to be about gaming mechanics in social networks, and specifically how we use gaming mechanics to drive engagement. 4:32 — Greg shares a little bit of background around Clorox. He says they actually “went off the deep…

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Live from BlogWell February 16, 2010

State Farm Insurance: The Social Media Balancing Act — Live from BlogWell

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4:32 — Kurt Vanderah introduces State Farm Insurance’s Director of Communication, Kelly Thul. 4:34 — Kelly: State Farm does stuff with social media. 4:35 — Kelly: We’re pleased with our positioning, but we also know who we are. 4:36 — Kelly says State Farm’s early entry into external blogging was sponsoring “The 50 Million Pound…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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