1:25 – Andy Sernovitz introduces Anitra Marsh, Global External Relations manager. 1:25 – Her role is to look at the beauty brands and their opportunities with social media. 1:26 – All of the brands have different equity and target markets. 1:26 – There are 4 common approaches that have worked well for them, and she…
Tag Archives: marketing training
Live from BlogWell
April 7, 2010
Procter & Gamble: Social Media for Beauty Brands — Live from BlogWell
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Live from BlogWell
April 7, 2010
Graco: Social Media’s Role in Product Recalls — Live from BlogWell
2:10 – Andy Sernovitz introduces Kelly Voelker from Graco 2:11 – Kelly is going to share information around a recall that Graco faced. 2:11 – Jan 20, 2010, 7:00am the news of the recall went out over the newswire. They announced a recall of 1.5 million strollers worldwide after 7 injuries were reported. The recall…
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Live from BlogWell
April 7, 2010
Tyson Foods: Building Community with Social Media — Live from BlogWell
2:10 — Kurt Vanderah introduces Tyson Food’s Director of Community & Public Relations, Ed Nicholson. 2:10 — Ed explains how much things have changed since his first BlogWell a year ago. Tyson uses cause branding, not cause marketing. They have 100 communities with operations. 2:11 – Ed: Hunger Relief for 10 years. Donate 8-10 million…
Live from BlogWell
April 7, 2010
AT&T: Building a Social Media Policy — Live from BlogWell
3:49 – Andy Sernovitz introduces Blair Klein, Director of Emerging Communications at AT&T 3:50 – Blair sets the expectation that she won’t be as funny as Andy 😉 3:50 – Everyone feels that they are far behind in using social media. AT&T still problems and issues that they are dealing with. Everyone is learning so…
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Live from BlogWell
April 7, 2010
General Mills: Reaching Influencers in Social Media — Live from BlogWell
4:30 – Andy Sernovitz introduces David Witt, Manager, Brand Public Relations at General Mills. 4:31 – General Mills brands are found in virtually every household in America – Pillsbury, Yoplait, Cherios, etc. General Mills is in the process of going social and different brands are in different places. For example, Betty Crocker has been getting…
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Live from BlogWell
April 7, 2010
Welcome Session — Live from BlogWell
1:00 — GasPedal’s Andy Sernovitz opens BlogWell: How Big Brands Use Social Media here in Cincinnati, hosted by Duke Energy. 1:01 – Kurt Vanderah introduces the conference and logistics. 1:02 – Kurt says that blogging and tweeting is encouraged – #blogwell. All sessions will be filmed and shared on www.SocialMedia.org for free. 1:03 – Kurt…
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Case Studies
April 2, 2010
TurboTax’s social media strategy — live from BlogWell
Come to BlogWell: How Big Brands Use Social Media on April 7 in Cincinnati to hear Duke Energy, AT&T, Hilton Worldwide, Tyson Foods, Dell, Procter & Gamble, General Mills, and Graco share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal —…
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Events
March 26, 2010
Upcoming GasPedal events
3/30 Jim Sterne: Social media metrics (Private member call) Click here 4/7 BlogWell Cincinnati: Dell, Procter & Gamble, AT&T, Hilton Worldwide, Duke Energy, General Mills, Graco, and Tyson Foods share case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal. (Public event) Click…
Current Openings
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