Tag Archives: marketing training
newsletter June 8, 2010

3-Minute WOM Lesson: How PEMCO created buzz by focusing on local conversations — live from Word of Mouth Supergenius

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] As a preview for Word of Mouth Supergenius on July 20 in New York, we’re taking a…

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Events June 4, 2010

Upcoming GasPedal events

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6/15 Paul Gillin: BtoB social media — really! (Private member call.) Click here 6/24 Symantec: Surprisingly effective results from small social media spending. (Private member call.) Click here 7/20 Word of Mouth Supergenius: 12 how-to classes, 12 real-world case studies, and 6 brilliant authors — all in one thrilling day. (Public event.) Click here

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Case Studies June 3, 2010

John Jantsch on Duct Tape Marketing — live from Word of Mouth Supergenius

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As previews for our upcoming Word of Mouth Supergenius event in New York on July 20, we’re sharing a bunch of the amazing how-to classes, case studies, and brilliant author sessions from the last “How to be Great at Word of Mouth Marketing” conference. In his Word of Mouth Supergenius author discussion, “Duct Tape Marketing,”…

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newsletter June 1, 2010

3-Minute WOM Lesson: How LEGO connects and supports their growing network of fans — live from Word of Mouth Supergenius

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] As a preview for Word of Mouth Supergenius on July 20 in New York, we’re taking a…

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Events May 28, 2010

Upcoming GasPedal events

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6/24 Symantec: Surprisingly effective results from small social media spending (Private member call)

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newsletter May 25, 2010

3-Minute WOM Lesson: How Domino’s engages in the nonstop online conversation about their brand — live from Word of Mouth Supergenius

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] As a preview for Word of Mouth Supergenius on July 20 in New York, we’re taking a…

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Events May 21, 2010

Upcoming GasPedal events

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5/25 Boeing: Rehumanizing a brand (Private member call) Click here 5/27 Twitter disclosure: An exclusive chat with the FTC (Private member call) Click here 7/20 Word of Mouth Supergenius: 12 how-to classes, 12 real-world case studies, and 6 brilliant authors — all in one thrilling day. (Public event) Click here

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newsletter May 18, 2010

3-Minute WOM Lesson: How Maker’s Mark is turning customers into lifelong brand ambassadors — live from Word of Mouth Supergenius

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] As a preview for Word of Mouth Supergenius on July 20 in New York, we’re taking a…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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