Tag Archives: marketing stunt

WOM Tip #477: Make something unexpectedly delightful

When you’re selling a solution, it’s easy to focus too much on the problem. Commercials for scented trash bags and air fresheners, for example, usually make you cringe by focusing on all of the nasty smells you need to cover up. But what if they did something to make their customers smile instead of cringe?…

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WOM Tip #344: Your best talkers might be having the worst day

Everyone knows that traveling during the holidays is terrible. During the day before Thanksgiving, Zappos showed up at one of the worst places to be: baggage claim at an airport. But instead of using the advertising space on the baggage carousel as a billboard, they made it into a Wheel-of-Fortune game. If your bag landed…

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Much ado about nothing

This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. Radiohead did it six years ago, Alfalfa and the rest of the Little Rascals did…

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How Rembrandt inspired great word of mouth marketing

This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. Our latest edition of word of mouth wizardry comes in the form of this flash mob, storytelling bit of artist-based promotion from the Netherlands. Now, it so happens that one of my favorite works of art of all time is Rembrandt’s…

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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